Wednesday, May 23Always On-point

ZTA Aims To Boost Tourism With An Online Platform To Register Houses And Lodges For Accomodation

The tourism and hospitality sector will find a new impetus to increase tourism by harnessing the internet to provide relatively cheap and convenient accommodation for tourists. This comes in the background that, the Tourism and Hospitality Ministry is creating an online platform to register houses and lodges to boost tourism.

Tourism and Hospitality Industry seems like its taking its cue from The Rainbow Tourism Group’s (RTG) initiative which saw it registering houses and hotels on its RTG gateway App. RTG reportedly raked in 10% of the $1.5million revenue through its online platform.

Tourism and Hospitality Industry Minister, Prisca Mupfumira said registration is already in progress, having started two months ago and the platform will be operational by July this year.

We are in the process of registering online all these small accommodation facilities, the SMEs and ensure that at a punch of a button, that in Highfield or Mbare (for example) there is such a home away from the hotel,” the minister said.

In a nutshell, the government is promoting the sharing economy.

A sharing economy is a nascent economic model which focuses on the sharing of underutilized assets, monetized or not, facilitated by a community based online platform. The model is popularly used by Airbnb, HomeAway, Uber, Lyft etc.

In tourism’s context, houses or lodges or apartments that are not occupied could be listed for ready use on the online platform thereby offering convenience to tourists if they are in areas where hotels are not available.

An online platform would also help tourists to browse through a wide variety of accommodation to choose from wherever they are.–techzim

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