Thursday, June 21Always On-point

Social Media

WhatsApp almost half of all mobile data traffic in Zimbabwe

WhatsApp almost half of all mobile data traffic in Zimbabwe

Social Media
Last year, Techzim wrote an article titled “WhatsApp IS the internet in Zimbabwe, accounts for 34% of mobile internet traffic“. It was after the local telecoms regulator in the country, POTRAZ, had provided statistics showing the apps dominance. That dominance is only increasing. This week POTRAZ released some new numbers that show that WhatsApp now accounts for 44% of all the mobile internet traffic in Zimbabwe. Effectively, almost half of all internet Traffic in Zimbabwe goes through WhatsApp. The next most popular individual content platform is Facebook, but it’s a distant second – it only accounts for 1.8% of the mobile internet traffic. All other content platforms (Instagram, Twitter, Google, news sites & apps) individually don’t account for mu
Countering the Social Media Hack

Countering the Social Media Hack

Applications, News, Social Media
The first step in building a social media security program is making sure the corporate accounts themselves are protected. To do this, treat social media just like you do the corporate website: closely audit who has access and mandate robust security settings. In an age where social media has become the top business platform for many marketing and sales teams, companies have to grapple with the dual definition of “exposure.” To anyone on the go-to-market side of the house, the connotation is undoubtedly positive; social media has been a godsend. More followers yield more engagement, more engagement yields more conversions, more conversions yield more sales and customers. However, “exposure” is also the age-old enemy of security teams, who struggle to keep up with a quickly eroding s
Nearly half of U.S. teens prefer Snapchat over other social media

Nearly half of U.S. teens prefer Snapchat over other social media

Security, Social Media, What's Hot
Snapchat is more popular among U.S. teens than ever, according to new research from investment firm Piper Jaffray. The company surveys teens in the U.S. about their media habits every spring and fall. This fall’s survey found that 47 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring. Way back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform since 2015, according to the survey data. Recently Snapchat has seen increased pressure from Instagram, which, along with parent Facebook, has been copying Snapchat’s features. The move has been paying off as Instagram has eaten away at Snapchat’s share of new users in the U.S., according to data from Adobe.--r
Social media South Africa 2018, are we ready?

Social media South Africa 2018, are we ready?

Media, Security, Social Media, What's Hot
I recently attended Arthur Goldstuck's presentation on the SA Social Media Landscape 2018. From research conducted by World Wide Worx and Ornico, 118 of South Africa's largest businesses shared information on their social media, digital strategy and future plans. What stood out for me was the potential for brands on YouTube. Plus a bigger question, are some businesses still not prepared for social media integration? For someone in the industry it was heartening to see the positive growth statistics of social media in South Africa over the last year. What’s gone up? Facebook is now used by 97% of big business, a rise from 91% in 2016, Instagram from 62% to 71.6% and LinkedIn from 63% to 71.6%. Corporate blogs grew from 24% to 36% this year and we can look forward to 8% more businesses ad
Facebook is said to seek staff with national security clearance

Facebook is said to seek staff with national security clearance

Jobs, News, Security, Social Media
Facebook Inc is looking to hire people who have national security clearances, a move the company thinks is necessary to prevent foreign powers from manipulating future elections through its social network, according to a person familiar with the matter. Workers with such clearances can access information classified by the US government. Facebook plans to use these people – and their ability to receive government information about potential threats – in the company’s attempt to search more proactively for questionable social media campaigns ahead of elections, according to the person, who asked not to be identified because the information is sensitive. A Facebook spokesman declined to comment. Job candidates with such clearances are often former government and intelligence officials o
Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.